Start with a 30-minute conversation. You don’t need to diagnose it first.
Jordan AmbraFounder, engineer, and the person you’ll work with.
“It's been enormously refreshing to have someone in the company who seems to have an answer to every problem we encounter.”
Keith Pickering @ Photobooth Supply Co
You can see the symptoms
You shouldn’t have to become a CTO to get a straight answer.
Every update sounds reasonable. The dates keep moving anyway.
A simple change turns into a much bigger project. Fixing one thing breaks another.
You’ve asked for a plan. Hired help. Changed the process. You’re still the one chasing progress.
You know the business needs something different. You need help figuring out what—and making the change stick.
A practical way forward
Find the problem. Get something working. Build from there.
01
Get a clear view
We start with your situation and the cost of being stuck. Then we agree on an assessment: talk with the people, look at the software, and follow how work actually gets done.
You get: an explanation you can understand and a decision about what comes next.
02
Define the first useful result
We choose a concrete piece of the business that needs to work. We agree on what “done” means, who is responsible, what access is needed, and how we’ll see progress.
You get: a clear scope, fee, and checkpoints before implementation begins.
03
Work through it together
I can lead the work alongside your team, make the technical decisions, and help build and ship the changes. We review working software and adjust the plan as we learn.
You get: hands-on help, a named owner, and regular decisions grounded in the work.
Sometimes an independent Engineering Audit is all you need. Sometimes you need someone to stay and help. We work that out together; assessment and implementation have agreed scopes.
What a client said
“It's so nice that you listen. You distill the noise which reduces waste and streamlines processes. And you do it all with a calm demeanor!”
Meghan Swift @ MAP Digital
ThankTank
ThankTank’s owner was frustrated with a project that had stalled. I worked through what they needed the software to do and what was getting in the way. Then I mapped out a practical first workflow: one client, one letter, one envelope, one page.
A software client
One client was running out of money, and delivery had stalled. Their software barely worked and needed a lot of hands-on support.
I rebuilt the software and added ways to manage and update its devices. By the end, the system could be set up completely remotely.
MAP Digital
At MAP Digital, a huge rewrite was on the table. I reset expectations and refactored the existing system rather than starting from scratch. I also got the team working together again.
ConsumerLab
When I took over the software at ConsumerLab, it was brittle and unusable. It needed a rewrite, and I carried that work through safely.
You work with me
Someone who can listen, then open the code.
I’ve spent 25 years as an engineer, CTO, founder, and advisor. I’ve inherited difficult systems, built products from scratch, and worked through the messy decisions that connect the software to the business.
I connect business priorities to product and technical decisions. I look for the skills and capabilities the whole team needs, help people work together, and fill gaps hands-on—from the product and application to the systems it runs on.
“I consider Jordan a jack-of-all-trades and a master of all of them. On top of that, as a consultant, he is extremely personable, patient, and easy to work with.”
No. Bring what you can see: what should work, what keeps slipping, and what you’ve tried. Finding the cause is part of the work.
Will you work with my existing team?
Yes. We start by understanding the people and the work. Changes to roles, leadership, scope, or staffing should follow evidence. We’ll talk through those decisions with you.
Will you help implement the plan?
Yes, when that is the right next step. We agree on the scope, responsibilities, fee, and checkpoints for hands-on work before it starts.
How much does it cost, and how long does it take?
That depends on what is stuck and what needs to work first. After our introductory call, I’ll propose a scope and fee for the next step. A turnaround timeline needs evidence; I won’t promise one before seeing the work.
We’ll spend 30 minutes on what’s stuck, what you’ve tried, and what a useful first result would look like. If I can help, we’ll discuss the next step. If I can’t, I’ll say so.
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