Launchpad

I love building software. It’s fun, creative, and rewarding not just for its own sake, but because you can reach and help so many others.

The software I’ve written has been used by many millions of people, perhaps even you.

I’ve founded 15 startups, so I’ve seen the entrepreneurial “hit rate” up close. It’s something like 5%. You never really know when something is going to take off, and it’s often not what you expect. Launching a second product after a successful first is also much more likely to be successful, probably because you know where to put your time (marketing and distribution).

With all this in mind, I’m working on building and shipping 100 products. Some big, some small, and many to scratch my own itches. I expect most will “fail”, but hope that some will be useful enough to gain traction and ultimately help people live a better life.

Below is the list of products I’ve built or am/will be building, until I get to 100!

Jordan Ambra
Founder, Serenity Software