For post-revenue software teams where delivery is a live business problem

Find the 2–3 things slowing your engineering team.

If everyone is busy but important work still moves too slowly, I’ll find the bottlenecks, quantify what they’re costing, and give you a written diagnosis you can act on.

The diagnosis is free. Fixing it together is a separate decision.

See if a diagnostic is worthwhile

25 years as a founder and CTO · 350+ software teams · Anything you share stays private

A few results from past engagements

$5M → $500KCost of a core rewrite
2 years → 4 monthsMVP to production-grade
10,000 → 0Production errors per day

What happens.

  1. We decide whether it is worth doing. A 30-minute intro call about what is shipping, what is not, and where the time and money are going. If a diagnostic will not help, I will say so.
  2. I dig into the delivery system. Over a week or two I review the metrics, codebase, workflow, and talk with the people doing the work. Your side is a few hours and read-only access; the heavy lifting is mine.
  3. You get the written diagnosis. The two or three biggest bottlenecks, what each is costing, and what I would do next. It is yours whether or not we work together.

See if it is worth a closer look.

The first call is not a commitment to run the diagnostic. It is where we decide whether there is a real problem I can help solve.

If you can't see the calendar, schedule directly here.

Frequently Asked Questions

What exactly is the free diagnostic?

It starts with a 30-minute intro call where we decide together whether it's worth running. If it is, I spend a week or two digging in: your delivery metrics, your codebase, how work flows through the team, and real conversations with your engineers and leadership. I've diagnosed hundreds of teams, so I know where problems hide and which questions get honest answers.

Then you get a written diagnosis, walked through on a call: the top things costing you time and money, what each one costs, and what I'd do about it. No charge, no obligation to go further, and no code gets written; it's pure diagnosis.

Why free? What's the catch?

No catch, but there is an ask: real access. Delivery metrics, a look at the code, and a few hours of interviews. Without that I'd be guessing, and I don't sell guesses.

It's free because it's how I'd want to be sold to: show me you can find the problem before you ask me to pay for the fix. Some diagnostics turn into sprints, some don't. If the diagnosis is enough for your team to fix things yourselves, do it, sincerely. Teams usually bring me in anyway, because knowing what's wrong and getting it fixed are different jobs that require different skills.

What is a Product Turnaround Sprint?

It's where the diagnosis turns into fixes. You already know what's wrong (the diagnostic found it, free); in four weeks I embed with your team and we clear the highest-leverage blockers together: week one sets the plan with leadership, weeks two and three land the fixes, week four makes them stick and measures the delta.

It isn't me handing you a report; the report came free. The sprint is the turnaround, start to finish. Most teams keep me on afterward: once you've found your footing and the wins are compounding, we use that momentum to get even better.

What do I actually get during the sprint?

A measurably faster team, not a slide deck. The top blockers from your diagnosis cleared, a roadmap and vision your engineers actually rally behind, the tooling and process changes landed with the team, and a before-and-after on the measures we agreed up front. The Turnaround Blueprint holds it all together: prioritized, sequenced, and already in motion by the end of week one.

Who is this for?

Founders and leaders at software companies who know something is broken but can't pinpoint exactly what. You're likely spending more on engineering than ever, but shipping less. Your team is drowning, and results aren't matching the payroll.

What kind of companies do you work with?

Post-revenue software teams. Typically SaaS companies that have found product-market fit and are now struggling to scale their engineering organization. If you have paying customers and an engineering team that's not delivering like it should, we're a good fit.

How much does it cost?

The intro call and the diagnostic are free. The sprint is a one-time fee of $10,000 for 4 weeks. You'll hear those numbers on the first call, so the price is never a surprise at the end. No hourly billing, no scope creep. The sprint is the whole turnaround. Most teams then keep me on at $7,500/month beyond it: once you're moving again, we build on that momentum with the roadmap, hiring, architecture, and the in-depth calls along the way.

Is there a guarantee?

Yes. If your team isn't measurably shipping faster within the first 30 days of the sprint, you get your money back. We agree up front on how we'll measure it (cycle time, release frequency, or delivery against your commitments), so there's no ambiguity. I can stand behind that because I've done this with over 350 teams, and because the sprint only ever starts after a diagnostic: by the time I propose it, I already know where the fixes are.

Will this disrupt my team?

Less than you'd think. The diagnostic asks a few hours of your team's time and read-only access; the heavy lifting happens on my side. The sprint is more hands-on because that's the point, but the work is clearing what's in your team's way, not adding process on top. Your team keeps shipping the whole time.

Who are you?

I'm Jordan Ambra, a coder turned CTO turned founder with 25 years of experience in software engineering. I've built teams, fixed broken ones, and seen every dysfunction pattern. I speak both "business" and "developer" fluently, which means I can translate between the two and find where communication breaks down.

Will you write code or offer staff augmentation?

I roll up my sleeves with your team: getting tooling in place, shaping the roadmap, and clearing the blockers in your way. What I'm not is staff augmentation. I'm not an extra pair of hands to crank through your backlog, and the goal is always to make your team faster, not to make them depend on me. If hiring is part of the problem, building an elite hiring process can be part of the turnaround too.

What if we have a small team (fewer than 5 engineers)?

Small teams can absolutely benefit from the sprint. In fact, dysfunction in a small team is often easier to fix: fewer layers, faster changes. I've helped even single-person teams build incredible products. The diagnostic scales to your team size, and the blueprint focuses on what matters most at your stage.

How do we work together?

It starts with a 30-minute intro call where we decide together whether the free diagnostic is worth running. If it is, I spend a week or two diagnosing and we walk through the written diagnosis together. If it surfaces something worth fixing and you want help, I'll send over a payment link and lightweight contract, and we'll schedule the sprint for a time that works mutually. After the sprint, most teams keep me on to run the turnaround together.

What happens after the diagnostic?

About what you'd expect: some people take the write-up and fix things themselves, some bring me in for the 4-week Turnaround Sprint so we fix it together, and some just join the newsletter and call me a year later. All three are fine outcomes. The only bad outcome is another quarter of guessing.

See if a diagnostic is worthwhile