Independent engineering advisory

Know what engineering needs before you make the next big decision.

I help founders and investors understand whether a software team, product, and technical plan can deliver what the business needs next.

Choose where to start Book a Call

Two ways to work with me

Start with the question you need answered.

For founders and CEOs

Engineering isn't keeping up with the company.

The product has traction, but delivery isn't dependable. Customer needs wait, plans slip, and you can't tell whether the answer is a hire, a rewrite, a change in leadership, or something else.

The Engineering Audit finds what is getting in the way and puts the next 90 days in order.

Explore the Engineering Audit →

For investors

You need to know whether engineering can support the plan.

A working product and a confident roadmap don't show whether the team and technical base can deliver the next stage.

I assess one company before an investment or help you find engineering risk across a software portfolio.

Explore investor assessments →

Why work with me

I can inspect the work and understand the business.

I've spent 25 years building software, leading teams, running companies, and advising founders. I know what good work looks like because I've had to make it work.

I do the work myself.

You don't get a sales partner followed by a junior delivery team. I run the interviews, review the evidence, and make the judgment.

I don't need to defend the current system.

I can say what insiders may see but cannot settle. The answer may involve the founder, the team, the product, the code, or all of them.

I'm a builder, not a detached advisor.

I've written the code, hired the team, carried the pager, rebuilt the product, and answered for the result.

I tell you what not to do.

A new hire, rewrite, reorg, or tool can cost a great deal without fixing the cause. I make those limits part of the advice.

Evidence from past work.

25 years across 350+ software teams.

$0 → $15M ARR in 18 months

$5M → $500K Cost of a core rewrite

2 yrs → 4 mo MVP to production-grade

60 hrs → 0 Downtime per year

Read the case studies →

What clients say.

“It's so nice that you listen. You distill the noise which reduces waste and streamlines processes. And you do it all with a calm demeanor!”

Meghan Swift · MAP Digital

“Serenity was able to bring our team from an average DevOps situation to a well-structured and working one.”

Davide Callegari · 3SMobile

“It's been enormously refreshing to have someone in the company who seems to have an answer to every problem we encounter.”

Keith Pickering · Photobooth Supply Co

Jordan Ambra

You work with me directly.

I listen first, follow the evidence, and say the uncomfortable part plainly. I care less about proving a method than helping you make the right decision for this company.

More about my background →

Tell me what you need to know.

Tell me which decision you need to make and what no longer adds up. If I can't help, I'll say so.

For Founders For Investors